Facebook and Google have a strangle hold on the ecosystem many businesses are relying on to find their advocates, communities and tribes. We always caution people that relying on one online service to tap into a market is not always best. Remember the main aim of facebook is to create conversation but to also keep the users on their page and not on your website.
The average person spends approximately six hours online every single day and guess what?Social media represents 75% of that amount of time
So what if you really can't live without facebook
If you look at Facebook’s official announcement, there are clues as to how marketers can use the platform going forward.
“Page posts that generate conversation between people will show higher in News Feed. For example, live videos often lead to discussion among viewers on Facebook – in fact, live videos on average get six times as many interactions as regular videos. Many creators who post videos on Facebook prompt discussion among their followers, as do posts from celebrities. In Groups, people often interact around public content. Local businesses connect with their communities by posting relevant updates and creating events. And news can help start conversations on important issues.”
Conversation, conversation, conversation.
Let us know how facebook's new algorithm is working for your business. We'd love to hear how your going and let us know if you have any questions on how to get the community chatter to matter.