At THM one of our values is making the world a better place. This is why I love this video so much. Not only has this company marketed a product for their client but they've also solved a problem in the world. This has got to be warm fuzziness all round.
The Tunisia Beaches were littered with rubbish and cell phone reception was terrible so Tunisia Telcom installed a wifi booster. For every kilo of rubbish collected it increased the strength of the wifi.
No longer is the world of marketing and sharing just for selling its also for helping people improving their lives.