Most people will tell you I believe everyone has a story to tell. When I'm chatting to clients, the discovery phase of our project is a tale of how or why the video has come to our door. More often than not it’s a tale of triumph or woe. Then a funny little cat called copy decides to take up residence and the essence that will connect and capture the audience is watered down or even worse drowned! Your clients, customers and staff buy your products and work for your company because they believe what you believe. My advice, don't lose it!
One man who understands and talks about the ‘why’ is Simon Sinek. I use his teachings on a daily basis for our own company and your videos. Communicating your ‘why’ with passion and finding early adopters to your brand is definitely a recipe for success.